In the 1990s, Spanish television was at its peak. Huge, expensive
productions were being made, audience figures were massively high, and
everyone was willing to spend their evenings watching the TV. By the end
of 1992, Radiotelevisión Española (TVE) had ceased taking part in Jeux
Sans Frontières, allegedly because of poor ratings. This was perhaps
understandable, as each season of Jeux Sans Frontières had been
screened on different days and in different timeslots: in 1990 it went out
at midday; in 1991 it held the 10.00pm slot; and in 1992 started on
Saturdays at 7.30pm, only for the final two programmes to move to Saturday
mornings without explanation. The series had not been given a regular
timeslot, so it could be argued that viewers were not given the chance to
get into the habit of watching the programme - and knowing where to find
it.
In 1995, TVE had the idea of adapting Jeux Sans Frontières to home
soil. Consequently, they created the first tournament of Spanish towns,
and launched it as Cuando Calienta el Sol (we list it here as the
first series of Grand Prix del Verano for ease of reference). With
a leaning more towards Jeux Sans Frontières than to Intervilles
or It's A Knockout, four towns took part in every programme.
According to presenter Ramon García, many towns declined the invitation to
take part in that first season, as they didn't understand the point being
involved. The show met with a good response and was relatively successful,
and Cudillero - who won - along with most of the other towns that took
part saw a huge rise in tourism as many viewers visited having seen those
towns represented on TV. All the towns were small, and most of them not so
well known, so it had a huge impact on them.
Word got around and, by time the show was rebranded in the
summer of 1996 as Grand Prix del Verano, many towns now wanted to
take part. TVE received a large number of submissions from towns wishing
to participate, and changed the format to a one-against-one competition.
It was an immediate success. For ten years, everyone watched the show,
especially children, who loved to see the show in the company of their
parents and grandparents.
Unfortunately, by the middle of the first decade of the 2000s, Spanish TV
had changed. While never a failure, Grand Prix was starting to lose
its status and ratings were perhaps not as strong as they once had been.
TVE decided to cancel it after the 11th season in 2005, citing the high
production costs involved in making the programme. Knowing that the format
was still successful, FORTA decided to revive it in 2007, working to a
tighter budget, along with some other formats which were successful in the
1990s. Grand Prix was the only one to survive beyond one season.
Figures were still more than respectable, but the budget would ultimately
prove insufficient and FORTA dropped the series in 2009.
Since then, Carlo Boserman, the person behind Grand Prix, had
explored many ways in which it might be possible to bring it back to TV.
Every year, he had made some changes to adapt it to the new audiences.
However, television companies were reluctant to broadcast it again. They
said that Grand Prix was outdated and it was not going to
have any success considering it was not a cheap programme to make. In the
meantime, members of the viewing audience were asking for its comeback,
time and again, only to have vague responses from the TV channels, who
suggested that they would consider it, but it was not in their current
plans (a common tactic intended to make those persistent questions go
away!).
In 2021, the internet live-streaming personality Ibai Llanos was keen for
the show to be brought back, and decided to produce a new series on the
Twitch platform, to the point where it was actually promoted as a
forthcoming series. Unfortunately, as Ibai recently said, the high costs
and some discrepancies led to it to be forever in development hell.
Apparently, though, another broadcaster was thinking on the idea, when
finally in 2023 TVE gave the green light to the show's remarkable return
to the screen. The first new episode aired on Monday 24th July 2023 and
was met with not only a warm response on social media, but also with
highly impressive audience figures.
by David Laich Ruiz
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